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Key Factors of Adopting 4G Mobile Applications in Small and Medium Enterprises

Chui-Yu Chiu, Shi Chen, Chun-Liang Chen

Abstract


This study aims to explore the critical factors of 4G mobile applications adopting in small and medium enterprise (SMEs), and thus to contribute to the further enhancement and development of SMEs’ competitiveness, while the fourth generation of wireless mobile telecommunication technology (4G) applications integrate with many information communication technology application types, making a substantial change in the traditional business, which shows an emerging issue that cannot be ignored, and yet SMEs are the most important pillar of domestic economic development. Since personal mobile devices are required for the 4G mobile applications, the willingness of employees is highly related to the success of enterprises to adopt. To explore this issue, this study integrated the Technology- Organization- Environment (TOE) framework and the unified theory of acceptance and use of technology (UTAUT) to derive a theoretical Staff- Technology- Organization- Environment (STOE) model, expecting to be able to take a more comprehensive view as well as to provide a useful model for the future studies of mobile applications and innovation. Structural equation modeling (SEM) and AMOS were used to verify the research model. The study results indicate that the employees’ intention will positive affects the intention of adoption in SMEs, and sixteen key factors from four dimensions were identified as significant results that affect the adopting of SMEs. Based on the findings, implications for research and practice are proposed.


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